Sabon is another old style serif, this one however was designed by Jan Tschichold in Germany and released by Linotype, Monotype and Stempel in 1967. Cleverly named after the traditional naming system for type sizes. Minion is a popular serif font designed by Robert Slimback in 1990 for Adobe. Designed by Monotype in 1934 it’s now used in all kinds of designs for an eye grabbing impact. Rockwell is probably the most iconic slab-serif font. It has typical swiss styling and is often confused with Helvetica, or Akzidenz Grotesk. Univers is another classic by Adrian Frutiger. Originally created for the Avant Garde Magazine, the Avant Garde font is now seen in plenty of printed headlines. It’s a sans-serif font on a low calorie diet with it’s thinning lines around the letterforms. Optima is a German typeface designed by Hermann Zapf. VAG Rounded, aka VAG Rundschrift makes an appearance in countless web2.0 logos, but was originally designed in 1979 as a corporate identity for Volkswagen. Myriad was designed specifically for Adobe by Rober Slimback and Carol Twombly. Yes, that one that appears as default in your Adobe apps. Daxĭax, now famously used for the branding of UPS, was originally created by Hans Reichel. Mrs Eaves is a recent design of a traditional serif typeface style by Zuzana Licko in 1996. Overall it’s commonly used for body text in books. Probably one of the most famous names for serif fonts, Garamond can be found in a number of variations. Famous uses include the London Underground signage. Gill Sansĭesigned by Eric Gill in 1926, Gill Sans is another widely used font in graphic design. Meta is another of my personal favourites. MetaįF Meta is another member of the modern classic collection, designed by Erik Spiekermann in 1986. Remember Adrian Frutiger? Needless to say he was also the designer behind the classic Frutiger typeface. News Gothic was designed by Morris Fuller Benton in 1908, and has the most amazing fact of being the typeface used during the Star Wars opening credits. It was originally created in the 1920’s by Paul Renner. Futuraįutura is another widely used font that can be seen in countless logos. FF DINįF Din is a relatively new typeface compared to the veterans mentioned so far with it being created in 1995 by Albert-Jan Pool. AvenirĪvenir is a geometric sans-serif typeface designed by Adrian Frutiger (recall the name? He’s also famous for another classic font, I’ll let you guess which one). Berthold AG type foundry and was used as inspiration in 1957 for the Helvetica typeface. Akzidenz GroteskĪkzidenz Grotesk was designed in 1896 by the H. ClarendonĬlarendon is a fantastically fat slab serif, created by Robert Besley in 1845. Iconically used for the Goodfellas gangster movie poster. Originally designed 1957 by Swiss designer Max Miedinger and Eduard Hoffmann Bodoniīodoni is a serif typeface designed by Giambattista Bodoni in 1798. These early typefaces were reminiscent of handwritten calligraphy.Who hasn’t heard of Helvetica? It’s probably the most recognised classic typeface. The oldest typefaces were called blackletter, and date back to the 1400s. (This kind of information can generally be found in the commercial descriptions of the various types of fonts.) History of Typeface Styles Different typefaces are more legible than others at small sizes, while others are more suitable for larger type. Not all serif and sans serif typefaces are equally suitable for both body and headline copy. Monospaced typefaces are generally used for displaying code, though they can also be used for body and headline copy, and were originally used on typewriters. There are five basic classifications of typefaces: serif, sans serif, script, monospaced, and display.Īs a general rule, serif and sans serif typefaces are used for either body copy or headlines (including titles, logos, etc.), while script and display typefaces are only used for headlines. Taking time to learn about typographical elements can help any designer improve their craft and create superior finished projects. Great typography can elevate a design from “good” to “amazing,” while bad typography design (or worse - illegible type) can make even the “best” projects unusable. Possibly with the exception of color, the different types of fonts used in a design have a greater impact on the way a user perceives that design than virtually any other individual design element. Virtually all designers, from brand designers to UI designers to dedicated typography designers, can benefit from expanding their knowledge of typography and typeface classification.
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